Logos

You need a logo. That isn’t really much of a secret, but it’s still a very true statement. If you want people to remember you and you want a strong image people will easily be able to attach to then you just have to have a good logo. They go on anything and everything related to your business. Do you have some full color business cards? Slap that logo on them as soon as you can. What about brochures or postcards? Both should always have your logo someplace people can easily see.

I know it seems kind of odd to think about listing off different examples of logos because they’re just everywhere you look. Every form of advertising has that company logo on it. Every car you see driving down the street has a logo for all to see. If you pick up just about any kind of software, any kind of clothing, or any kind of food product guess what you can expect to find.

But when it comes time to actually do your own graphic designing things aren’t always that simple. When you’re sitting in front of your computer with InDesign up you might not be considering what all the other companies are doing, or you might not think it will work for you.

That doesn’t mean you shouldn’t be taking a look at other company logos, but what might work better are looking at logos you don’t have so firmly associate with big name companies. The website www.logodesign.ca is a good source for a slew of logos for companies you might not be as familiar with, and so can learn a little more from.

The styles they show vary greatly from the more simplistic designs to a more complicated picture. Not all of these images will work for every company. The more complicated images will probably help an online company better than one doing a lot of print advertising. Simply logos have become well known for a reason: they are easier to put anywhere.

But one thing you should notice with all of them is that the logo is always right next to the company name. Now, that won’t always be the case with your logo. All cars have them but not all cars have the company name right next to the logo. A great logo should function on its own, but the more you pair it up with your company name the better.

The point is to develop a strong long lasting relationship in people’s minds between your name and your logo until the time arrives when all they need to see is one or the other to recognize you.

Take these examples and try to apply them to your own work. Logos can be difficult to design sometimes, but if you want people to really come to know you, be prepared to start designing.